Experiments
Volta Neobank — Product Analytics
Fixed a neobank's onboarding bottleneck with an A/B test: +5.72pp KYC conversion, €656K/year. 23 projects: funnel → A/B → retention → segmentation → Market & Jobs → RAT v2 → causal.
Impact: +5.72pp KYC conversion (Z=5.82, p<0.0001), €656K/yr (44× ROI), +9.2pp M3 retention, +€227K/yr incremental LTV, 4 data-driven user segments with per-segment monetization strategy, CUPED variance reduction + AA-test (type-I = 0.050) + Bonferroni correction, DiD check: the KYC fix causally lifted M3 retention by +9.09pp (95% CI [+6.21, +11.96]), RAT v2: 5 audit risks priced in money — 3 confirmed, 1 refuted by mechanism, 1 refined, 23 projects: 12 analytical domains + Market & Jobs (JTBD) + the RAT v2 validation layer + causal