Volta — User Segmentation
Business Context
The fourth project in the optimize loop: who are the users and how do we monetize each segment? Turning analytics into money.
Hypothesis
Users split into a small number of homogeneous segments with distinct monetization patterns.
Data & Method
- StandardScaler + KMeans.
- Data-driven K: marginal-gain elbow, silhouette plateau K = 2–4, collapse at K = 5.
- Lorenz-curve analysis of revenue concentration.
Insight
- 4 segments: Power 12% / Growth 24% / Casual 32% / Dormant 32%.
- Lorenz: 12% of users → 41% of revenue; 68% → 92%.
- Migration scenarios (Casual → Growth, Growth → Power) yield +€26K/mo.
Impact
- +€310K/yr through migration between segments.
- A per-segment monetization strategy instead of an averaged approach.